Search Engine Optimization (SEO) has been viewed as the major form of online marketing and promotion over the past years. Search Engine Optimization is now offered by practically every company that works with websites and digital marketing. There are many who have made their living online, largely thanks to the power of Search Engine Optimization; the possibility to rank any website highly on Google and generating swathes of organic online traffic.
Black hat SEO: The Ultimate Business Hack
Until not too long ago, Search Engine Optimization was almost considered to be a life hack for new businesses and projects. In the early days of Google’s momentous success, there were so many possibilities available to the average SEO expert. From link farming to gibberish keyword-heavy articles, there were so many ways in which you could take any website and bring it up in Google.
Back in the day, it was possible to take an average website and, with the right hacks and tricks of the trade, make it rank amongst giants of the same field. Those well-versed in the dubious art of Search Engine Optimization yielded immense power back in the days.
White hat SEO: Legit and Tough
However, in the words of Bob Dylan, “times they are a Changin”. Google has always tried to find ways to make Search Engine Optimization difficult for those that try to cheat the algorithm. With the emergence of social media giants (Facebook, LinkedIn and Twitter) and major search directories (Yelp, TripAdvisor), Google has been placed under pressure to further change their strategy to keep up.
Search Engines are no longer the only means for internet users to find what they are looking for. With increased competition, Google has put a lot of effort into making sure that their rankings remain legitimate and that only websites providing quality make it onto the top positions of Google. The days of hacking the system and bringing thin affiliate sites to the top pages of Google are nearing an end. Nowadays, quality is the rule of the game.
What does this mean for Search Engine Optimization?
It is important to remember that Search Engine Optimization is not dead. On the contrary, it is very much alive and thriving. The difference is that you can no longer find an easy way to rank high on search engines using the so called black hat SEO. It is now imperative that you have a quality website that actually has something to offer and provides quality value to the reader.
It might require more work, but in the long run, it is going to benefit all serious businesses as search engine results become even more trusted and legitimate. Furthermore, having a quality website will see you succeed in search engines as well as social media and directory sites.
When purchasing Search Engine Optimization services, make sure you choose a company that is legitimate and professional. Those offering cheap alternatives or easy ways out will more often than not harm your ranking than help it. In fact, there is no more cheating when it comes to Search Engine Optimization.