The time has come to embrace the marketing powers of Pinterest and Instagram. The two social media networks have increasingly gained in popularity and should no longer be ignored by digital marketers.
When it comes to Instagram, we see more and more young people setting up accounts and becoming increasingly active. Instagram has become a marketing portal to young demographics, with 60% of its users being under 35. Meanwhile, Pinterest has emerged as a key market for women, who represent 80% of all Pinterest users. The emergence of these platforms have added a new dimension to targeted social media marketing.
What Role Can Pinterest and Instagram Play in Your Online Marketing Strategy?
Users of Pinterest, mostly women, could be an interesting target for your business. Studies show that women make a large amount of purchases online and present a great conversion rate in a number of fields. This is particularly interesting given how easy it is to generate website clicks via Pinterest. All you need to do is take a picture (for example, a product from your shop), post it on Pinterest and hyperlink it to your website. When a user clicks on your picture, he or she will be automatically redirected to the appropriate page on your website. Meanwhile, on Instagram, you can generate a good following with a few well thought-out pictures. The Instagram community is very active and a picture can get a lot of clicks in very little time. One of the reasons for the success of Pinterest and Instagram is the fact that they rely on visual graphics, which are known to stimulate internet users a lot more than text and articles. Jumping onto the Pinterest and Instagram Bandwagon could be the key to promoting your products to new, more targeted demographics.
Here are a couple of tips that can help you integrate Pinterest and Instagram into your online marketing strategy:
- Let people know you’re active on Instagram and Pinterest by sharing your pages on other platforms such as Facebook, Twitter, Google Plus and your website.
- Make use of popular hashtags, especially on Instagram
- Like, comment and engage with other people’s photos to increase your range
- Create and find some fun and inspiring pictures, some clickbait!
- Always link back to your website, product or other social media pages. Especially on the Pinterest pictures you post.
Recent years have shown that visuals are the future of social media marketing. From memes to vines, it is important your business gets on board with this trend and takes advantage of the perks it has to offer.