Are you thinking about starting a blog for your business, but aren’t really sure if you should or not? Well keep on reading and you will find out exactly what your business is missing out on by not having a blog.
Traffic to your website
Raise your hand if you want more traffic to your website. Who doesn’t, right?
Blogging will help bring traffic to your website. Every time you write a blog post, you create one more page on your website, which can be indexed. It is a carrot for Google to show that there is activity on your website and that the search engines should be checking your website frequently. Every new indexed page is an opportunity for your company to show up in search engines and help bring traffic to your website through organic search.
Leads from traffic
When the traffic arrives to your website, it is important that you have implemented call-to-action buttons to be able to convert the traffic into leads and the leads into sales.
The effect of blogging results in SEO juice. Think about it like this: picture keywords like oranges, your blog as the orange juice machine and SEO as Juice. Add your keywords to your blog post (as you would put oranges into the juicing machine) and out comes SEO juice (or freshly made orange juice). Blogging gives you the opportunity to benefit from your keywords over, and over, and over again.
“Blogging is like magic that casts its spell on SEO” – @alicjakeyz
Support business growth
You have to look at a business blog as a marketing channel that helps support business growth – Just like social media, email marketing, etc. – by bringing traffic to your website and thus providing opportunities to turn the traffic into leads. Business blogging is a low-cost way for your business to be found by the people who want to find you, giving you the opportunity to generate leads and customers.
Human beings like to be part of a movement and part of a team. Its is therefore important for a business to allow everyone in the team to create content for your business blog, as it gives everyone a chance to contribute to the company and feel part of it. With everyone contributing, it helps the team grow and make it more reachable on search engines – We all benefit together.
“Everything is awesome, everything is cool when you’re part of a team…” – LEGO Movie
Reach your target audience
Being visible on the social media platforms is necessary for every company. You might be a social media superstar, but by adding a business blog to your marketing mix, it will help you reach parts of your audience that you would never have found otherwise.
Allowing comments and inviting discussions on your company blog is an excellent opportunity to learn what your readers and potential clients are interested in. By listening to the comments and discussions, you will constantly get questions and comments from your potential clients telling you exactly what they are interested in. Another advantage is the ability to build a community of passionate people who appreciate your brand, products and services, which makes them your greatest advocates.
These are just a few things that your business is missing out on by not having a blog. Please add more in the comments below.