A specific business commonly specialise in a specific area of expertise; perhaps they are a local family business specialised in cakes or an international online website offering software products or web services. By building a brand around the services or products offered by your business, you can be sure to attract the right clientele.
Branding a practice goes beyond a logo and colour schemes. It’s the complete customer experience: The logo, website, social media, your staff’s phone manners and of course how your patient is feeling upon using your services or buying your products. A brand doesn’t just happen – it is a thought out process that involves planned strategies and methods, ultimately leading to the achievement of set goals and success.
A good brand helps a business connect with customers on an emotional level. Patients are happy to discuss brands they like and are prone to share their experiences with their friends and relatives. The most cost effective form of advertising is still through word of mouth; seeing as business have always approached their clients with empathy and compassion, this type of marketing has proven very successful.
Social Media and Branding
Branding your business through social media will bring new clients through referrals. Social Media is the digital form of word of mouth. Encouraging your patients to talk about you online ensures that potential quality clients are getting to know about your business too. Through the use of interesting content and relevant media you can build a community of like-minded people who like and share your business’ work and achievements. This type of marketing brings referral clients to your business and increases the awareness of the services or products your business provides.