Social Media Shake-up

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Social media is playing a big role in any digital marketing strategy today, and that trend will continue to grow in 2018. We are about to experience quite a few events that will shape the social media marketing industry.

The end of the year is always the perfect time to look to the future and predict trends that will influence the social media industry’s behaviour.

Facebook for example will most likely further entrench itself as the leading social media channel for marketers due to a combination of different types and configurations of ad formats, a huge active user base and unprecedented targeting options.

At the other side, Twitter will continue to struggle as it undergoes an inevitable transformation from a traditional micro social media channel into a more news-oriented platform.

Instagram is the new black! … and it will continue to be a favorite among celebrities, lifestyle, clothing and travel brands (just to name a few).

LinkedIn has been making some major UX, design and functionality strides in 2017, going from an old-fashion boring B2B social media hub to a more attractive, easy and cool interactive social media platform. It is quite possible it will finally become a popular choice in 2018, especially for B2B brands targeting certain types of group of people.

The 10 types of content you should try

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Having a blog can be challenging – something should be going on there every week at minimum. Are you worried about not having enough content to post? Not every week there is a big event or news that you can write about. Have a look at my favorite content types.  Continue reading “The 10 types of content you should try”

Five easy steps to monitor your blog content

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Once you have the content of your website optimized, the next thing you should think about is the blog sections of your dental practice website. A blog is used to give useful information to the patients about what is going on in your clinic, about new treatments or instruments and for general tips on health and dentistry. Continue reading “Five easy steps to monitor your blog content”

20 tricks for a perfect SEM campaign in Google Adwords ads

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Today we bring this little guide of Google Adwords ads with 20 essential tricks for your SEM (Search engine marketing) campaigns. Surely you serve to enhance and make the most of your ads. There are many things you can do to lower the price of your clicks (CPC), increase quality score of pages, visits and optimize the conversion and CTR. Continue reading “20 tricks for a perfect SEM campaign in Google Adwords ads”

successful entrepreneur: Top key strategies to build successful online businesses

We all dream of becoming a successful entrepreneur some day. But to get there you need a successful business. Unfortunately building a successful business is never easy – it requires a lot of work and expertise. The right skills are indeed an important factor, but also a good customer support and engagement are key to any successful business. Continue reading “successful entrepreneur: Top key strategies to build successful online businesses”