Reputation management is essential to both individuals and companies. The more popular your brand or your name is, the more critical it will be to keep tabs on it and the more time it will consume out of your day. If you work at a startup and no one has heard of your brand, or if you’re an individual who has just started blogging, these tools are still useful to you.
If, on the other hand, you’re brand is new to social media and aren’t known by many people, then these free tools might be a better place to start.
The following are my 8 top online reputation management tools I recommend for a valuable and effective management of your organization’s corporate reputation online.
Trackur is a social media monitoring tool that offers instant notifications when your brand is mentioned. That means you can respond promptly and appropriately, even when you’re not glued to your Facebook news feed all day. With built-in analytics capabilities, you can take online reputation management to the next level by tracking and analyzing trends, such as which marketing efforts elicit the most positive responses.
Trackur offers a free basic plan; paid plans start at $27 per month.
Naymz is a useful tool for tracking your social influence, which is closely tied to your online reputation. The most intriguing feature is a RepScore that rates your influence across different social networks, such as LinkedIn, Twitter, Facebook and others. There are also built-in tools for enhancing your personal brand, tracking your visitors, comparing your rank with those of your peers and industry leaders, and monitoring both Google and Bing for brand mentions—all from a single dashboard.
A basic plan is free, while premium plans start at $12 per month.
Brandseye has a full set of features that make online reputation management simple. Get email notifications when your brand is mentioned online, and track conversations and compare metrics with your internal data. You can pinpoint where the conversations are starting about your company and tap into marketing opportunities you’d otherwise miss unless you were obsessively checking your social news feeds every second of the day.
Brandseye is among the more expensive reputation management tools at $220 per month and up.
Rankur. Discover trending topics, track your social media presence and manage your online reputation more effectively with Rankur. With advanced reporting capabilities, you can narrow your results by demographics and other data to really tune in to how your marketing messages and branding efforts are resonating with a particular subset of your audience.
Rankur offers a basic plan for free and a paid plan with more features starting at $14 per month.
SocialMention is totally free tool search engine that scours the social sphere for mentions of your brand, or a competitor, or any key phrase you type in. You can narrow the search to blogs, microblogs, videos, images or even questions. The results are detailed, with a breakdown of the sources and users, a measure of how positive or negative the conversation is, and its overall reach. It’s not automated, however, so you’ll have to actively check this tool every now and then.
SocialMention is completely free.
Another option would be Who’s Talkin as it offers similar functionalities and capabilities as SocialMention.
6. Google Alerts
Google Alerts is always expanding its tools and applications, but Google Alerts is one that’s actually been around for a while, and it’s still one of the most effective tools for online reputation management. Set up alerts for any search terms you want, such as your company name or targeted phrases relevant to your niche, then specify the types of results you want and how often. You can even get alerts as mentions occur for real-time online reputation management. Google sends alerts directly to you in an email digest, so there’s no ongoing legwork involved.
Google Alerts, like most of other Google products is completely free.
IFTTT lets you set up customized processes and automatic alerts in addition to Google Alerts. For example, with IFTTT,
“if someone is asking a question about your vertical industry on AskReddit, you can get an email alert so you know to respond, further cementing your place as an industry expert,” says Griffin of 360i.
IFTTT is another powerful yet free cloud reputation management service.
8. Brand Yourself
Brand Yourself. “is a good site for helping you manage your online reputation if you don’t have much experience with SEO,” according to EntirelyPets’ Young. “It provides recommendations for things you can do to optimize your site so it shows up higher in the search results for your brand terms.”
Online reputation management doesn’t require a full-time schedule or even a significant time commitment. These tools streamline the process of keeping tabs on your brand across the Web, so you can focus on the critical tasks involved with growing your business.
Since each plan is unique to the individual based on their needs, the pricing ranges from user to user. However, Concierge services typically start around $599 per month, depending on the needs of the client.