Your goal is to reduce your bounce rate and maximize your conversion, but, you’ve done everything you can to optimize your website for both social media and search engines. You have followed the very best SEO practices and have performed both on page and off page SEO. You have done everything and are finally seeing an increase in visitors to your website. All the hard work seems to be paying off, but there is one major problem: you have a high bounce rate. This is every digital marketer’s nightmare.
The term ‘bounce rate’ refers to how long visitors stay on a specific website after arriving onto it. It is one of the most important factors when looking at converting traffic. Having many visitors to your website is great, but it is worthless if those visitors do not stay on your website. The whole point of SEO and social media marketing is that people visit your website and then engage with whatever you have to offer, which isn’t possible if people are leaving your website within seconds of landing on it.
Do you struggle with a low bounce rate? Do not fret; there are measures you can take to drastically and quickly decrease your bounce rate.
The first thing to look at when addressing your bounce rate is your SEO. You are getting visitors to your site? Great. But are they the sort of visitors you want? Make sure your keywords are specifically targeted for your most desirable audience. If you are looking to sell a certain product in a certain place, make sure that the word ‘buy’ and the name of place appear in your longtail keywords. If your keywords are not specific enough, you could end up with visitors who are interested in your field but not in your product or location. This will result in people clicking your site, only to realize that it is not relevant to your needs. For example, if you run a tattoo studio in Bern, you want to rank for something like “tattoo studio Bern and not “artistic tattoos”. The former keyword is more likely to generate the sort of visitors that you are targeting. Always ask yourself: What would I type into Google if I were buying this product? Solid keywords are the first step to having a high bounce rate.
Once your keywords are solid, arguably the most important factor in reducing your bounce rate is having quality content. Ranking high is worthless if you do not offer your newly found visitors anything, so make sure your content isn’t just SEO drivel. Good content will not only keep your visitors engaged and clicking, but it will also increase the likelihood that they return to your site in future.
Two other important elements are website design and branding, both of which are strongly related. Having great content alone is not always enough; if your website doesn’t have an attractive design, it could struggle to retain visitors. It is important that your website convey trustworthiness and professionalism. Unprofessional looking websites with poor graphic design can put off visitors who might doubt the website’s legitimacy. This is especially true when it comes to websites that sell something or require sign ups. Generally speaking, your website needs to be clear, attractive and load fast in order to maximize conversions. Beyond just the visual aspects, building a strong online brand can be invaluable. By using social media and other tools, you can spread awareness and establish yourself as a trustworthy actor in your specific field. A great design and strong online brand can boost your website’s image and make people more likely to spend time on it.
Another important aspect is the structuring of your website and its content. This also falls within web design but is of particular importance. When somebody visits your website, it is important that they can find exactly what they are looking for. If you are trying to sell a certain product or promote a specific article, make sure that it is clearly visible on the homepage of your website; make it stand out. This way you guarantee that those looking for what you’re offering find it and click it. Creating landing pages is a great way to guarantee visitors’ finding what they are looking for.
At the end of the day, reducing your bounce rate and maximizing conversion boil down to common sense. You want to make sure the right sort of visitors are reaching your site and that your website professionally and clearly caters to these visitors. The above steps can go a long way to help convert your visitors in clients.