A specific business commonly specialize in a specific area of expertise; perhaps they are a local business specialized in cakes or an international company offering advanced software products, consulting or services. By building a brand around the services or products offered by your business, you can be sure to attract the right group of clients.
Branding a practice goes beyond a logo, color schemes or even a nice looking website. It’s in fact the complete customer experience: The logo, website, social media, your staff’s phone manners and of course how your patient is feeling upon using your services or buying your products. A brand doesn’t just happen – it is a thought out process that involves planned strategies and methods, ultimately leading to the achievement of set goals and success.
A good brand helps a business connect with customers on an emotional level. Patients are happy to discuss brands they like and are prone to share their experiences with their friends and relatives. The most cost effective form of advertising is still through word of mouth; seeing as business have always approached their clients with empathy and compassion, this type of marketing has proven be very successful.
Branding your business through social media, blogs, forums or even through videos on youtube will bring new clients through referrals. The web is today the digital form of word of mouth. Encouraging your patients to talk about you online ensures that potential quality clients are getting to know about your business too. Through the use of interesting content and relevant media you can build a community of like-minded people who like and share your business’ work and achievements. This type of marketing brings referral clients to your business and increases the awareness of the services or products your business provides.
Read the Swedish version of the article: Varför är det viktigt att profilera ditt varumärke?