Is it time for your website to have a complete makeover? Are you unhappy with your current web performance? We have summarized a few tell-tale signs for you that will help you recognize when it’s time to redesign your website.
Here are our top 8 warning signs that should tell you it is time to redesign your website.
Your website is not mobile friendly or responsive
We hear it over and over again. The importance of a mobile friendly website is essential for every online business today.
However, since Google updated their Algorithms, it is even necessary to have a mobile friendly website. With this change, Google announced that all websites that are not mobile friendly will be placed at the bottom of the search results.
Your website content cannot be updated without your webmaster.
You own your website and therefore you should be able to change any content or pictures appearing on your website. These days it is no longer necessary to consult your webmaster or web developer. An effective content management system (CMS) gives you the control of your own website. Whether you want to update an item in your online shop or import an upcoming event, it should only take you a few clicks on your own.
If you have to pay for any changes on your website or you have to consult your web developer, then it is definitely time for a new web design.
Your website is slow
Long loading times drive users away. Make sure images and video content are optimised. If your website is not loading within 3 seconds, you lose traffic and engagement. This is a clear indication for the need of a new website. Studies have shown that if a website’s loading time is longer than 5 seconds visitors look for another option and are likely not to return. It is no longer an amenity to have a fast website, today it is an essential part of your website that can make or break your business.
Your website looks outdated
Are you embarrassed to share your web address? If your answer to this question is ‘’yes’’, then you better stop our Checklist right here and immediately start your new web design. If you are not confident that your website gives the right impression to your customers, it is time to rethink your web presence.
If you are unsure whether your page is up to date or not, here are some tips:
- Look at your website through the perspective of your users. What message does it give to your audience?
- Compare your site to your competition. How do they portray themselves? How are you competing?
- Is your content up to date? Do you have a blog or a newsfeed? When was the last time you updated your website?
- Are you using Flash Technology? Flash is no longer interesting to users, it is a security risk and very harmful to your search engine ranking.
If your web page is perceived to be outdated, you’ll certainly do more harm than good to your business. An outdated website sends a negative message to potential prospects. You will want to have fresh information, a timely look and feel and the latest information.
Your website has a poor navigation
Unclear navigation can leave the visitor frustrated. If a user has to search for your contact information or directions then you should know it is time for a complete redesign.
Contact forms and contact details should be easily found. Especially for product or service pages, where users are likely to have questions or send an enquiry.
Your website is not converting new leads
If your website is not more than an online business card and visitors are not contacting you, then it is time to rethink your strategy.
Lead generation is one of the more difficult tasks when it comes to web design.
However a good call-to-action strategy guides the user through to your contact form or online shop. So, if you don’t feel that your website is your best resource for creating quality leads, then you should probably rethink your web design.
Your website’s search engine ranking is low
Search engine algorithms change constantly. It is essential to have a good SEO strategy in place. Starting with an SEO Audit to verify the current state of the website can help in improving your site’s ranking. We all have to remind ourselves that being placed on Google is not a birthright. In order to rank best in your business you have to put effort into following the guidelines. There are many factors to take into consideration to improve the search engine ranking, starting from the development phase up to the actual content of your website. If you see your organic visits are low and your ranking is poor it might be time to change your website.
Your website visitors aren’t coming back
After you’ve put all this hard work into being found with the right Keywords and you have converted website visitors, there is nothing more frustrating than to losing those hard earned users after their first visit.
If your visitors are not coming back to your website, you need to rethink your user interface. Are you sending a clear message about your business?
A very common mistake is to design a website only to attract new customers. Create value for both parties in order to make them come back to your page and engage with you.
Read the Swedish version of the article: 8 tecken på att det är dags att ge webbsidan en makeover