Geneva Dental Lounge

Geneva Dental Lounge is a leading cosmetic dentistry clinic based in Geneva, Switzerland, owned by Dr. Mona Board. High quality, classic and modern are some of the keywords that she take pride in. Her highest priority is the satisfaction, comfort and well-being of her clients.

Business Challenges

Among the challenges, Geneva Dental Lounge faced:

  • Geneva Dental Lounge had a functioning website, but did not reach the standards of the services that Dr. Mona Board provides her clients. The Branding that she wished for the clinic was simple and sophisticated, but challenging to implement.
  • How to improve the awareness online and develop a new branding that transmits the clinic’s standards.
  • Showing the services that the clinic offers in a sophisticated and attractive way.
  • How to personalize the Branding through the website, SEO and Social Media.
  • A user-friendly website giving a modern yet classic feel.


  • Modern-designed and yet classic, fully responsive website for Geneva Dental Lounge with an overall feeling of simplicity and sophistication
  • Consistent Branding on social media platforms like Facebook, Twitter, Google+ and Pinterest was implemented to meet the standards of the services the clinic offers.
  • A new logo was created to go with the new brand as were personalized icons and buttons.
  • A beautiful blog was created to be able to share news with patients in a simple and professional way. As well to gain more traffic to the website.
  • Built and managed pay-per-click campaigns for the clinic based on relevant and high ROI keywords combined with SEO.


As displayed on the chart below, I was able to quickly improve the organic traffic of the Geneva dental lounge web site already after 3 weeks. I started the project by analyzing the website top keywords and built a technical report with all the inaccuracy, adjustments and issues that the site was experiencing.

Geneva dental lounge traffic

I analyzed local and global competitors as well as investigating significant keywords in according to Genevas dental industry. After 3 weeks of dedicated work resulted in a drastic improvement of the overall online marketing and search engine positioning in comparison to the top competitors of the industry (see therefore the image below).

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