ppc marketing

One of the daily tasks for a digital marketing specialist is creating successful Google Adwords Pay per click PPC campaigns. I usually work as an Adwords Manager and with my clients to get the most out of their digital campaigns to achieve higher visits and conversion rates. For this, I use advanced optimization techniques and tools of advertising management. I provide extensive experience to advise, discuss and execute the best strategy for your business.

Businesses in today’s growing online trends, where more and more users are using Google, Yahoo, Bing, and Yandex to find, compare or buy products and services, depends on digital marketing as a key for their success. Through an effective Adword campaign strategy we can quickly get the attention of your potential customers and increase sales. I provide a vast experience in effectively designing campaigns (keyword analysis, ads text optimization, etc.) and optimizing results (ROI, landing pages).

Efficiency and visibility are key factors when it comes to digital marketing. Using web analytics platforms based on experience enables me to monetize each element and constantly monitor results for your business. In most of my Google Adwords campaign I include the following configurations:

  • Campaign segmentation based on user interests and behavior.
  • Optimization of your campaign’s structure.
  • Competitive focus on keywords, ad texts and landing pages.
  • Conversion optimization strategy to maximize ROI.
  • Constant campaign optimization (ads texts, keywords).
  • Monetization of results and ROI: periodic analytics and reports.
  • Continuous consulting after improvements have been executed.
  • Boost your online sales with PPC!

Follow my blog and learn how to invest smart and effectively in Google AdWords, PPC, re-marketing, displays, comparators, etc. to make your online business grow.

“Ignoring online marketing is like opening a business but not telling anyone.” –Anonymous.

Keyword analysis and website audit

I recommend starting a deep analysis and auditing of your business/project keywords and create effective Adwords campaigns in order to maximize your PPC results and ROI. I provide a long-gained experience in the management and optimization of accounts in different markets and sectors. Through keyword analysis and website audit, you’ll get a clear insight into the points that need improvement and strategies necessary to increase your business PPC performance.

Strategy and implementation

I develop profitable Adwords PPC campaigns with focus of improving ROI and achieving your business goals. Obtain the maximum ROI on your adword campaigns through a determinate online marketing strategy. As a digital marketing specialist, I will work with your business to manage and optimize your Adword campaigns, committed to the business results of your company.

Adword analytics

The performance of each campaign will be analyzed utilizing analytical platforms like Web Analytics and Business Intelligence, focusing on the optimization of data, user and market behavior to steadily improve both traffic and conversion rate.

Quality report

At the end of every step I provide my clients with a quality analysis reports with keyword analysis to add value to the Adword campaigns and consequently provide complete reports including all detailed information regarding your Adword campaigns, including the results.

Conversion optimization

One of my strongest assets on digital marketing is the optimization of general pages, landing and transaction processes in businesses with the focus on increasing the conversion rate in each marketing initiative. Through the design and configuration of multivariate tests, I am able to determine the best strategy to maximize your end-results online.