Top SEO Tips and Quotes from Rand Fishkin

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This is a compiled list of the best SEO quotes and tips from Rand Fishkin, one of the most famous SEO specialist in the field. It is essential that marketers learn from the top SEO Gurus to dig deeper into online marketing to understand how it all works in tandem to impact ranking.

Rand Fishkin uses the ludicrous title, Wizard of Moz. He’s founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of

You’ll find Rand on his multiple blogs to Twitter, Google+,Facebook, LinkedIn, and a shared Instagram account.

In his miniscule spare time, he likes to galavant around the world with her love Geraldine and then read about it on her superbly enjoyable travel blog.

100 Tweetable SEO Tips and Quotes from Rand Fishkin

  1. You have to ask yourself, whenever you are producing any type of content, Who will amplify this and why? ~ @randfish TechEmergence
  2. Better content is outweighing more content ~ @randfish
  3. Anchor text rich links are very important, but they’re also a huge signal for spam ~ @randfish
  4. Never, ever, ever use a subdomain or a separate root domain to host your blog ~ @randfish
  5. A click-worthy title is actually worth a lot more than just a perfectly keyword-targeted title ~ @randfish
  6. We’ve got to create a unique, special experience for them and delight visitors in addition to satisfying their query ~ @randfish
  7. The trend of design toward simplicity and accessibility in software happened for a reason—simple sells, simple’s usable and simple scales @randfish ~ logomaker
  8. I’ve come to recognize that SEO will always carry a rough reputation, much like “used car salesman” or “wrongful injury attorney” or “member of congress”  ~ @randfish HubSpot
  9. When it comes to content and content marketing, you probably want to err on the side of making things SUPER amazing, not MVP ~ @randfish HubSpot
  10. I have never seen and never worked with a large site where improving crawl bandwidth didn’tmean significant increases in organic search traffic ~
  11. There is probably 90% of my links where I have no control whatsoever over the anchor text, and that’s a good thing ~ @randfish
  12. Calling your product, your brand, your series, your content a keyword phrase plus the brand name that you’ve got or the brand name plus a keyword phrase is truly highly effective ~ @randfish
  13. SEO folks…need to be involved with the branding and the product design and development folks, so that you make sure you’re taking advantage of what people call your products before they go to market ~ @randfish
  14. measure your customer journey, not just your conversion path ~
  15. Educate before you convert and find ways to filter for not right customers. ~ @randfish
  16. any time you’re doing keyword research I now suggest that you just can’t rely on AdWords alone. It’s not good enough ~ @randfish
  17. Approximately 5% of Google’s keyword data is still being reported. ~
  18. You don’t have to buy links or only ads… You can reach people organically~ @randfish
  19. Every test should be repeatable and repeated multiple times. ~
  20. some of the best link opportunities can be discovered by setting up email alerts for various things that are published on the web ~ @randfish
  21. SEO is no longer just a job title, it has become part of everyone’s job description ~ @randfish
  22. Google has become more aggressive at policing web spam, making it more difficult for offenders to recover from penalties~ @randfish
  23. Google is shortening the searcher’s path, pulling content and putting it directly into the search results page ~ @randfish
  24. Google is withholding more keyword and attribution, making SEO even more challenging to measure and improve ~ @randfish
  25. #KeywordResearch–> Google AdWords is not enough ~
  26. #ContentCreation –> “Good” and “unique” are not enough ~ @randfish
  27. #LinkBuilding –> Links you build yourself are not enough ~
  28. #MeasuringROI –> Sometimes the most valuable measurements aren’t enough ~ @randfish
  29. without any domain authority or any page authority, it’s next to impossible to rank for competitive terms ~ @randfish
  30. I find looking at websites that accomplish SEO without active link building fascinating ~ @randfish
  31. there’s a ton that SEOs can do to optimize and nudge and create intelligent, non-manipulative ways of earning links ~ @randfish ~
  32. You’ve got to be wary of local colloquialisms ~ @randfish
  33. Three things on these nudges for embeds, calculators, outreach, any of these things, you’ve got to keep that text natural, authentic, and honest. It has to be real. It can’t feel spammy and manipulative. ~ @randfish
  34. You can turn a low conversion rate into a high one. But you can also in the long run cost your company if you aren’t measuring and thinking about the right things. ~ @randfish
  35. As SEOs, we’ve got to be asking ourselves, “Okay, how do we build up an association between our brand or our domain and the broad keywords, terms, topics, phrases, so that we can rank ~ @randfish ~
  36. Even if it is the best converting keyword and our content resources are limited, we might want to target that on a bunch of different pages. ~ @randfish
  37. The bidding situation in AdWords makes it a lot more difficult to determine keyword performance, and keyword performance is something that’s critical to us. ~ @randfish ~
  38. You’ve got to be using at the very least something like Google Suggest. I love the tool SEMrush. I love I think those are both excellent. ~ @randfish
  39. AdWords tends to be very focused on commercial intent terms, things that they know people are trying to buy or do some sort of commercial activity around. ~ @randfish
  40. As you build up your domain authority, as you start to produce content directly for your customers that will influence them, it ranks in the engines. ~
  41. You have to think of these people, these other ones — press, classic media, blogs, trade publications, events and conferences, social accounts, industry experts, whatever it is. ~ @randfish
  42. we may be getting more value than we think from a link that disappears in the future ~ @randfish ~
  43. Rankings have to be part of the test, but they can’t be the only part ~
  44. anything that promotes or inhibits link growth helps or hurts SEO ~
  45. Barnacle SEO: Leveraging other sites’ ranking for your own marketing efforts ~ @randfish
  46. If formal usability testing is too expensive, and for most small and medium sizes business it really is, try these three apps:,, and ~ @randfish
  47. #Blogging–> “if you want to earn that participation, you need to participate first” ~ @randfish
  48. #Blogging–> “the first few people who are commenting on your blog, go check them out if they’ve left an email address, or a Twitter profile, or they’ve connected to their Disqus profile… whatever kind of commenting system you’ve got, make sure that you are going and figuring them out and at least at the very least, sending them a thank you over email or over Twitter” ~ @randfish
  49. #Blogging–> mention, quote, include, and reference influencers ~
  50. #Blogging–> experiment with home grown or self-created visuals, and in addition to visuals, data ~ @randfish
  51. #Blogging–> the most common ways your blog is likely to earn interactions that lead to links. And, those are translation and repurposing rights ~ @randfish
  52. #Blogging–> having disparate opinions and challenging the status quo is a very powerful way to build up a unique voice and a unique audience ~
  53. the right way to think about social sharing. It is not fire and forget; it’s being thoughtful about messaging in a timely fashion to different audiences ~
  54. A lot of these folks fail to consider SEO properly…they think of content marketing almost like it’s a viral effort. ~ @randfish
  55. Branded search is very important, because when people perform branded queries …you want to make sure you show up correctly in the search engines ~ @randfish
  56. SEO Slog: putting a lot of effort into improving your rankings, improving your content… but you’re not seeing results. ~ @randfish
  57. Make sure SEO isn’t your only inbound traffic channel, and it’s not the only inbound marketing effort that you’re working on ~ @randfish
  58. Sort pages receiving traffic from search engines by mobile device…These are the pages where Google sends traffic from mobile devices to my site ~
  59. You can do a lot of things to improve the performance of your mobile pages, and that includes obviously speeding up download speeds, but limiting ads, particularly overlays. ~ @randfish
  60. with mobile limiting choice is even more valuable than it is on a desktop/laptop experience” ~ @randfish
  61. I would urge you not to use density as a metric, not to think about it. You won’t find it in our keyword tools. You won’t find it in most good keyword tools. ~
  62. Go for the better user experience every time. ~ @randfish
  63. Providing unique value is essential ~ @randfish
  64. If you have an older page, it can be very wise to retire that content in favor of something newer and fresher ~ @randfish
  65. in my opinion, we will continue to see links in Google’s rankings systems for at least the next five and probably the next ten years ~ @randfish
  66. don’t ignore the value that you get from activities that might not directly earn you a link — just because those things don’t earn you a link ~ @randfish
  67. Guest blogging, guest posting, in that classic SEO for a link fashion, is not a great idea. But it can still be a great channel to earn brand awareness and attention ~ @randfish
  68. improve your rankings: “make your snippets better and your pages serve that intent” ~ @randfish
  69. You make your pages faster, the Internet will reward you. ~ @randfish
  70. leverage your network to help attract those links, shares, traffic, endorsements, etc ~ @randfish
  71. Identify the pages on your site that make people happy but that aren’t earning organic search traffic…Go improve those. ~ @randfish
  72. classic competitive link building is still just as valuable as it ever has been and not just for SEO, but for the traffic you can earn ~ @randfish
  73. create lots of unique content to differentiate your site/page from others using the same material ~ @randfish
  74. #DuplicateContent–> use iframes to keep it kind of out of the engine’s index, or at least not associated with this particular URL ~ @randfish
  75. take content which is largely duplicative and apply aggregation, visualization, or modifications to that duplicate content in order to build something unique and valuable and new that can rank well ~ @randfish
  76. The interesting thing about influencers is they need new, unique content to share all the time ~ @randfish
  77. Twitter is really a platform for influencing, growing influence, gaining that thought leadership and authority ~ @randfish
  78. Influencers can amplify social reach to your audience. ~ @randfish
  79. Influencers can provide links, mentions, and other kinds of signals that search engines use to rank sites higher ~ @randfish
  80. the likelihood of earning an influencer’s amplification is related to things like the personal connection that you have with them ~ @randfish
  81. a lot of influencers who share content and material that makes either themselves or their brand or company, if they work for a brand or company, look good ~ @randfish
  82. Likelihood of earning an influencer’s amplification = relevance of your work to their audience ~ @randfish
  83. All links are not created equal. ~ @randfish
  84. if you’re trying to reach that new audience that another site or page or blog has captured, great. Guest posting is a wonderful choice. ~ @randfish
  85. #GuestBlogging–> For your marquee content, your best stuff, I strongly… suggest using your own site. ~ @randfish
  86. #Homepage–> Make all the major sections easy to find/navitgate to ~
  87. #Homepage–> make it visual to easily explain what the product, company, service does” ~ @randfish
  88. #Homepage–> “If you offer lots of products, make sure to convey the value proposition of what you do. ~ @randfish
  89. the thing that I really like having on your homepage is a call to action. ~
  90. People will scroll. Just make sure to make the page’s experience compelling to draw the eye down ~ @randfish
  91. #Homepage–> Give social proof / credibility signals ~ @randfish
  92. #Homepage–> Answer some commonly asked / intuitive / empathetic questions~ @randfish
  93. #Homepage–> Focus on the most critical visitors and the needs ~
  94. #Homepage–> Focus on a very small subset of keywords, possibly just brand-centric ones” ~ @randfish
  95. “SEO is powerful precisely because it’s hard to predict and hard to measure.” ~ @randfish HubSpot
  96. The SEO I knew and loved 8 years ago still works sometimes, but increasingly, you’ll get beat …on the content/branding/social elements. ~ @randfish HubSpot
  97. It’s not the secrecy of the algorithm, it’s the challenge of execution that makes SEO (and all of marketing hard). ~ @randfish HubSpot
  98. I like to say that even if we got a copy of Google’s algorithm and understood every piece of it, we’d probably do very little differently. ~ @randfish HubSpot
  99. For the first 5 years of SEOmoz’s marketing efforts, I doubt I spent [$200] on anything — just blogged, participated in communities, produced some interesting one-off content … ~ @randfish HubSpot
  100. Imagine seeing that people who were first touched by advertising on Facebook vs. an organic follow/click on Twitter had 10% less CLTV. ~ @randfish HubSpot

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